{"id":29539,"date":"2019-06-25T11:27:51","date_gmt":"2019-06-25T09:27:51","guid":{"rendered":"http:\/\/www.editorialjuventud.es\/?p=29539"},"modified":"2019-06-27T10:12:51","modified_gmt":"2019-06-27T08:12:51","slug":"95-anys-mes-joves-mai","status":"publish","type":"post","link":"https:\/\/www.editorialjuventud.es\/ca\/95-anys-mes-joves-mai\/","title":{"rendered":"95 anys&#8230; M\u00e9s joves que mai!"},"content":{"rendered":"<p>El passat mes de setembre v\u00e0rem tornar de les vacances amb una gran not\u00edcia: <strong>un canvi d\u2019imatge<\/strong>! Despr\u00e9s de diverses d\u00e8cades amb la ic\u00f2nica imatge\u00a0del llibre obert amb les nostres inicials inserides, i amb motiu del 95 aniversari, anava sent hora d\u2019adaptar el logotip als nous temps.<\/p>\n<p>Durant tots aquests anys, s\u00f3n moltes les variacions que ha tingut el nostre m\u00edtic logotip, fins arribar a la versi\u00f3 que porta acompanyant-nos m\u00e9s temps. \u00c9s per aix\u00f2 que el seu redisseny no era una tasca gens f\u00e0cil.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive alignnone wp-image-29530 size-full\" src=\"http:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Logos_2.gif\" alt=\"\" width=\"1891\" height=\"1300\" \/><\/p>\n<p>El dissenyador responsable d\u2019aquesta complexa tasca va ser <a href=\"http:\/\/www.estudimiquelpuig.com\/ca\/\"><strong>Miquel Puig<\/strong><\/a>. Despr\u00e9s de diverses propostes on an\u00e0vem perfilant quin era el cam\u00ed a triar, aquesta va ser la versi\u00f3 definitiva:<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29539-1\" width=\"1280\" height=\"720\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Joventut-1.mp4?_=1\" \/><a href=\"http:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Joventut-1.mp4\">http:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Joventut-1.mp4<\/a><\/video><\/div>\n<pre>V\u00eddeo animaci\u00f3 de Joan Casaramona\r\n<\/pre>\n<p>&nbsp;<\/p>\n<p>Considerem que l\u2019elecci\u00f3 est\u00e0 pensada al detall: el logotip uneix el llegat de 95 anys amb un toc modern atemporal. El <strong>s\u00edmbol<\/strong> combina en una sola lletra les inicials de la nostra editorial, e+J, contraposant els valors cal\u00b7ligr\u00e0fics, lleugers i delicats de la lletra \u201ce\u201d amb els valors tipogr\u00e0fics, m\u00e9s s\u00f2lids i grotescos de la \u201cJ\u201d. Confereix una identitat gr\u00e0fica que defineix subtilment i amb claredat la nostra traject\u00f2ria i projecci\u00f3.<\/p>\n<p>Som coneixedors de la import\u00e0ncia del disseny gr\u00e0fic en el m\u00f3n editorial, i en especial, en els \u00e0lbums. Format, maquetaci\u00f3, i fins i tot logotip, s\u00f3n tamb\u00e9 elements que els conformen, i per aix\u00f2 tamb\u00e9 li dediquem molta atenci\u00f3. Amb aquest canvi d\u2019imatge volem posar el focus en el que ha sigut sempre la nostra aposta: <strong>els \u00e0lbums il\u00b7lustrats<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive alignnone wp-image-29536 size-full\" src=\"http:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Tot_2.jpg\" alt=\"\" width=\"865\" height=\"682\" srcset=\"https:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Tot_2.jpg 865w, https:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Tot_2-350x276.jpg 350w, https:\/\/www.editorialjuventud.es\/wp-content\/uploads\/Tot_2-768x606.jpg 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En tots aquests anys hem publicat una gran varietat de llibres, entre els quals destaquen, per exemple, s\u00e8ries tan emblem\u00e0tiques com la de <a href=\"https:\/\/www.editorialjuventud.es\/ca\/titols\/?fwp_colecciones=catala%2Cllibres-de-tintin%2Cles-aventures-de-tintin-llibres-de-tintin\"><strong>Tint\u00edn<\/strong><\/a> i <a href=\"https:\/\/www.editorialjuventud.es\/ca\/titols\/?fwp_colecciones=catala%2Cnarrativa-juvenil%2Cels-cinc\"><strong>Els Cinc<\/strong><\/a>. Per\u00f2, a m\u00e9s de la nostra predilecci\u00f3 per tots els cl\u00e0ssics de la literatura universal infantil i juvenil, any rere any hem incorporat petites joies en forma d\u2019\u00e0lbums il\u00b7lustrats que actualment representen la meitat del cat\u00e0leg.<\/p>\n<p>Per aix\u00f2 volem amb aquest canvi d\u2019imatge reivindicar el nostre paper en la <strong>promoci\u00f3 de la literatura infantil i juvenil<\/strong>. M\u00e9s concretament la nostra contribuci\u00f3 a aquest g\u00e8nere encara minoritari que \u00e9s el llibre \u00e0lbum, per\u00f2 que cada cop gaudeix de major popularitat, en part, gr\u00e0cies a l\u2019obstinaci\u00f3 d\u2019editorials com la nostra.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>No podem encarar aquesta recta cap als 100 anys de millor manera que mostrant que estem m\u00e9s joves que mai.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"El passat mes de setembre v\u00e0rem tornar de les vacances amb una gran not\u00edcia: un canvi d\u2019imatge! Despr\u00e9s de diverses d\u00e8cades amb la ic\u00f2nica imatge\u00a0del llibre obert amb les nostres inicials inserides, i amb motiu del 95 aniversari, anava sent [&hellip;]","protected":false},"author":50,"featured_media":29480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1264],"tags":[],"class_list":["post-29539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-2"],"acf":{"libros_enlazados":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>95 anys... 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